A is for the apples that grow on trees.
The decision is not so easy in the case of a company like RLK Media who has multiple factors at play. RLK has diminishing sales and desperately needs a new hit product. Its only prototype will require headcount it does not have to complete. To further complicate the situation, if RLK outsources these headcount gaps, it will be outsourcing its core competency and potentially threatening its brand image.
When we view the situation through the lens of the four frames introduced by Bolman and Deal in their book, "Reframing Organizations," as well as the Competing Values Framework discussed at length in "Becoming a Master Manager: A Competing Values Approach," we can see the complexity of this situation.
Rather than being a firm to which RLK Media can simply one-directionally outsource its work, Inova seeks a stake in the business. Inova has a strong staff of educated, organized developers. As we study the case of RLK Media, we see a number of red flags.
That leads us to the second red flag: Successfully outsourcing to Inova would require dramatic, measured, likely costly structural and cultural changes within RLK Media to make the company more open to collaboration.
All of these changes could be for naught if the product is a failure in the market.
Bolman and Deal introduce a four-framed approach to thinking about business decisions and challenges, in part to illuminate the risk--and the risks for RLK Media are many. These frames are focused on the structure of the organization and its operations.
Feed R&D-or farm it out? human resources, research and development (R&D), data processing, and sales. The domain of outsourcing knowledge-based services is the focus of this paper. Moving. This is the first book by R.D. Lawrence I've read that goes in depth about a specific species. I've read all of his books about his exploration, his farm, his various rehabilitated animal guests. Feed R&D--or Farm It Out? A) Actionable Key Issues and Consequences 1) Invest more in Research and Development department in RLK a. If Lars decides to invest around $6 million more in research and development, it is highly risky as the company’s survival depends largely on the success of the launch of Ray’s new product into the market.
These frames help us understand how the structure of the organization might be impacted by a certain decision. There are several potential opportunities associated with outsourcing development of the iVid: The challenges, however, are many, and include that of maintaining the in-house loose, creative structure while coordinating with a highly organized structured partner.
RLK Media could potentially enjoy a morale boost by collaborating with Inova, if it can design a way to collaborate that works for both teams.
We must also consider the associated morale benefits that would come from launching a product that originated in-house, from Ray. If it is a winner in the market, this could lead to increased commitment, enthusiasm, innovation and growth.
On the flip-side, as stated earlier, the company might not be able to collaborate effectively with external folks. Inova has a tested and proven method of innovating and developing, and RLK believes it has the same. The former seeks to act essentially as a new, turbo-charge engine of innovation for RLK Media, while the latter--at least according to Ray Kelner--is doing more than fine, what with its recent breakthrough with the iVid.
Of course, RLK Media needs more funding to keep functioning as-is--which begs the question why, if its operations are effective? The Compete frame of the Competing Values framework,A security code is added protection against credit card fraud. It is a 3 or 4 digit number appearing on the front or back of your credit card.
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Feed R&D--or Farm It Out? A) Actionable Key Issues and Consequences 1) Invest more in Research and Development department in RLK a. If Lars decides to.